In other words, give people an objective that they want, not what you want. The final principle is to stimulate desire within that person by providing them with a goal they want. By denying them this, you inspire resentment. Satisfying the basic requirements of the human ego is one of the quickest ways to build trust with them. He discusses the need to provide honest and sincere appreciation to fulfill their desire to be important. This part is especially interesting as it explains and applies the lessons and psychological findings of B.F Skinner and uses those to help you communicate with someone because we are not often creatures of logic, but rather an emotion. In part one of ‘HTWFAIP’ Dale Carnegie discusses basic psychological principles to apply to relationships when you want to get the most out of someone. Fundamental techniques in handling people
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